AI Visibility Audit
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Prepared by saigon.digital · October 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google; they're asking AI which companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Clayesmore School stands in the AI search era, and the opportunity cost of the current gap.
With 489 pupils against 650 places, every family that never enquires is expensive. Parents now shortlist schools by asking ChatGPT, Gemini and Perplexity, and in our tests those answers open with Bryanston or Canford. The engines do know Clayesmore, but they describe you from dated directory listings instead of your own story, and the strength parents actively search for, your learning support, is almost invisible to them.
We tested how Clayesmore School appears when potential customers ask AI tools to recommend Independent day & boarding school providers in Iwerne Minster, Dorset, UK. Here's what we found.
Knows Clayesmore from Wikipedia and the Good Schools Guide, but its description relies on third parties, not your own pages.
Local school answers lead with Bryanston; Clayesmore surfaces through directory listings rather than as a lead recommendation.
Citations trace to dated directory entries; your strongest card, CReSTeD-recognised learning support, is under-represented.
Draws on the same thin structured data: the site exposes only generic Organization markup, nothing school-specific to quote.
0 / 4 platforms currently surface Clayesmore School in relevant AI-generated recommendations.
Structured authority content, third-party mentions, FAQ pages, and consistent brand signals across the web, all of which competitors currently have more of.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here's who appeared, and whether Clayesmore School was in the answer.
The engines know Clayesmore exists, but in every tested query you are described from third-party directories and guide listings rather than your own pages, and you are never the school that opens the answer. Bryanston and Canford lead the local and co-ed boarding answers parents see first.
The dyslexia and learning support query is winnable almost immediately: external reviewers already credit Clayesmore with an excellent reputation here, and the only Dorset alternative the engines offer is in another county. Your site just needs to say it in a form engines can quote. Local answers near Blandford Forum are small enough to own with focused content.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Clayesmore School You | 37 | Partial | Partial | Partial | Audit target |
| Bryanston School | 44 | Cited | Appearing | Cited | Opens the answer for schools near Blandford Forum; deep content on its own domain plus strong Good Schools Guide coverage. |
| Canford School | 42 | Cited | Appearing | Cited | Leads co-ed boarding answers; Sunday Times Parent Power ranking gives engines a third-party proof point to quote. |
| Sherborne School | 44 | Cited | Partial | Cited | Historic brand with heavy Wikipedia, press and guide coverage that engines treat as authority. |
| Milton Abbey School | 29 | Partial | Partial | Partial | Smaller footprint than yours, yet still named alongside you in local answers. |
| Leweston School | 34 | Partial | Partial | Partial | Appears in co-ed Dorset answers via boarding directories and all-through positioning. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Clayesmore School can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Name dyslexia and the CReSTeD recognition explicitly, explain how support works day to day, and add outcomes parents can quote. This is the one Dorset query where the engines are already looking for you.
The site currently exposes only generic Yoast Organization and WebPage markup. Add School schema, FAQ markup on the admissions page, and an llms.txt file so every AI crawler (which your robots.txt already welcomes) gets a clean, current summary.
Build a parent FAQ hub around the questions families actually ask: day versus boarding, entry points, schools near Blandford Forum, sixth form options. Conversational headings give engines quotable answers in your words.
While auditing how AI sees Clayesmore School, we also looked at the website itself (WordPress with Yoast and Google Site Kit). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
In our tests the homepage took 3.2s and the Sixth Form page 4.9s to load, each serving around 190KB of HTML alone. That is slow for a parent on a phone and wastes crawl budget for both Google and AI crawlers.
www.clayesmore.com/learning-support/ is titled generically ("Pupil Support Information") and does not contain the word dyslexia. The page that should anchor your strongest search story currently cannot rank or be cited for it.
The homepage ships roughly 246KB of HTML referencing 109 theme assets, and there is no llms.txt or school-specific schema. On a WordPress stack these are afternoon fixes, and they are all currently missing.
Web development and WordPress are core strengths at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself.
This audit shows the problem. Fixing it usually means more than AI alone: the website, the SEO and the AI visibility all work together. We handle all three, then keep it growing.
Clayesmore School has a clear path to winning AI and search visibility, and a website that supports it. The gap to competitors is real but closeable. We typically start with a fixed-price foundation sprint (AI and GEO, SEO, and the website fixes above), then a simple monthly retainer to keep growing and maintain the site. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: get cited in AI answers, fix the SEO foundations, and reposition and repair the website (development and WordPress included). One scope, one price.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, content, and website maintenance and support. Rolling monthly, no long lock-in.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now, so delay compounds the problem.